We help developers take their innovations from the technological frontier to the front line
We’re defence engagement specialists.
We’ll help you identify and engage the relevant decision makers, technical evaluators and end users, and then land your offer in ways that they find credible and compelling.
Together, we’ll get your products into customers’ heads and end users’ hands.
Maximum impact, minimum risk, zero disruption
We’ll make your marketing budget go further and help you focus your time and resources on engineering.
We’ll plug in swiftly and smoothly to your existing commercial and marketing functions. So instead of having to resource full-time positions to cover capability gaps, you can call on the help you need when (and only when) you need it.
Maybe you’ll want to book us a few days at a time when demand spikes. Maybe you’ll want to work project to project. Or maybe it’s longer term, with the option to draw on an extra level of support when the big deadlines loom large.
Our typical rate is £625 per person, per day, and we offer a discount for retainers over 5 days pcm.
We can neither confirm nor deny…
Our clients are venture builders and founders, start-ups and SMEs.
We can’t always say who they are (for obvious reasons) but we can say what they do, who they do it for, and why.
we work with developers at the frontiers of
- AI and machine learning (including NLP, LLMs and data synthesis)
- modelling & simulation, digital twins and multi-domain synthetics
- extended realities (VR/AR/MR)
- systems integration and software platform development
- software-enabled hardware and armour
- UxVs and autonomous systems
- Data storage, collection, processing and analysis
we help clients engage commercial partners as well as
- government departments
- defence organisations
- national security agencies
across the UK, the US and the wider NATO alliance
our clients’ technologies and expertise promise to transform
- planning and policy design
- information analysis and intelligence reporting
- geopolitical research
- strategic and tactical decision support
- infrastructure development and management
- operational planning and mission rehearsal (multi-domain)
- individual, trade and collective LVC training (land)
- staff training (maritime)
- combat training and battlefield management (air)
An Improbable partnership
We opened our doors in early 2023 having worked together at Improbable Defence (now Skyral). We’ve got different professional backgrounds as well as slightly different skill sets.
We’re perfectly aligned, however, when it comes to what inink’s about: getting the latest innovations from the technological frontier into the hands of front-line users.
Gabi spent over a decade leading in-house creative teams to plan, brand and produce compelling content across a range of channels and audiences. She caught the bug for more mission-driven work at Improbable, which brought her closer to the real-world impact of today’s most transformative tech. When she’s not writing copy, she’s thinking strategy – usually while on a long walk around London or in the Oxfordshire countryside.
Before a four-year tour with Improbable Defence, James spent more than a decade working for a variety of SMEs, NGOs and global brands including the World Economic Forum, the United Nations and the UNDP. He specialises in copywriting, creative direction and brand development, and gets much of his thinking done on the train between Hereford and London.
Tell us what you’re trying to achieve and what you’ve got planned. Ask us whatever you like. (This would be the time to let us know who your main competitors are so we can surface any potential conflicts of interest.)
If it looks like we might be able to help, we’ll get the NDAs sorted; there are things that our clients let us show privately that we can’t share publicly.